Brand Assets
Official logos, colors, typography, and guidelines for press, partners, and anyone building with or writing about Sitemark. Use these assets as-is — modifications require written approval.
Logo
SitemarkPrimary — dark background
SitemarkAlternate — light background
Downloads
The SVG logomark is the canonical format — vector, infinitely scalable, and suitable for print and digital. Use SVG whenever possible.
Download SVGPNG — coming soon
The SVG is also publicly accessible at sitemark.ai/favicon.svg
Colors
Primary Orange
#f97316
Tailwind: orange-500
CTAs, logomark, key accents
Dark Background
#0f172a
Tailwind: slate-950
Page backgrounds, dark surfaces
White
#ffffff
Tailwind: white
Primary text on dark backgrounds
Secondary Gray
#94a3b8
Tailwind: slate-400
Supporting text, labels, meta
Typography
Primary Typeface
Geist Sans
Variable weight. Used at all sizes across the Sitemark product and marketing surfaces.
Loaded via Next.js font optimization (Google Fonts). No external CDN dependency at runtime.
Weights used
900Black — headings
700Bold — subheads
600Semibold — labels
400Regular — body
Usage Guidelines
-
Do not modify logo colors
The orange-on-dark combination is non-negotiable. Do not recolor the mark in any other hue.
-
Do not place the logo on busy backgrounds
Use the logo on solid dark (#0f172a or near-black) or solid white backgrounds only. No gradients, photos, or patterns.
-
Minimum size: 24px
Do not render the logomark below 24px in any dimension. Use the wordmark version for smaller contexts.
+
Maintain clear space
Keep a margin equal to the radius of the outer circle on all sides of the mark.
Brand Voice
Sitemark is built for contractors who work in dirt, mud, and sun — people who care about grade tolerances, not feature matrices. The brand voice reflects that.
Write like this
+Direct and specific — say what it does
+Technical enough to be credible
+Built for people who get their boots dirty
+Short sentences. No padding.
Not like this
-Corporate buzzwords and mission statements
-Vague claims ("innovative solutions")
-Consumer-app language ("delightful UX")
-Exclamation points or hype
Media inquiries and additional assets: Sitemark Press & Media or email media@sitemark.ai